11 Ways to Earn Money From a Facebook Page in 2023 (2023)

July 18, 2023

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Meta (formerly Facebook) is a social media and communications software juggernaut that billions use daily. As a result of its dominance, it earns billions in advertising revenue. One of its crucial advertising funnels and properties is Facebook pages. In this post, let’s review how to monetize a Facebook page.

Facebook Pages allow businesses, individuals, communities, and public figures to develop their brands, grow their audiences, and start conversations with customers and people interested in learning more. Facebook Pages provide many features, such as keeping your fans up to date, advertising and boosting posts, serving customers, posting job offers, building a community, promoting events, and selling goods. Reporting and analytics help to track the performance of a page.

Setting up a Facebook page is free and takes three steps. First, enter a page name and description. Next, add a profile and cover image. Lastly, add a call to action to encourage and influence people’s behavior, such as booking appointments. Call-to-action buttons include:

  • Book (schedule appointments or make reservations)
  • Contact (get in touch or provide support)
  • Shop (sell goods and services)
  • Download (install an app or play a game)
  • Learn (watch a video or visit your site for more info)

How to Monetize a Facebook Page

Facebook pages offer many opportunities to earn money and profits. It’s only a matter of your creativity and how many revenue streams you want to manage. At the very least, advertising your page on Facebook is how millions of businesses generate leads and sales. Case in point, two out of three Facebook users across all countries say they visit a local business page at least once a week, and 80 million businesses use Facebook Pages, of which 6 million advertise on Facebook.

How to Monetize a Facebook Page Hide

1. Sell Products

2. Sell Services

(Video) 11 ways to make money from a Facebook page in 2023

7. Earn Money With Video In-Stream Ads

8. Make Money as a Page Admin

9. Earn Income as a Social Media Expert

(Video) 11 ways to earn money from a facebook page in 2023

10. Monetize Facebook Pages How-To Content

11. Sell Your Page

12. Related Posts

Sell Products

A Facebook shop lets you display and sell products to people on Facebook. To add a shop to your page, follow these steps. You can only add products to your Facebook shop from a computer; they must be physical products. Adding products to your shop takes seconds, and Facebook will review and process additions within 24 hours. Additionally, you can market your products to your local community by listing them on Marketplace, Facebook’s e-commerce hub.

Enhance your Facebook shop with Shopify. Shopifyis the best software to create and grow an online store. It gives you everything you need to sell online, on social media, and in person. Also, it hasonline courses, free tools, and hundreds of blog posts/resources to help you succeed.

Shopify connects with Facebook, and the Shopify Lite plan specifically targets Facebook Pages. It allows you to sell on Facebook, chat on Messenger, add products to any website or blog, and accept credit card payments for a few dollars monthly.

Sell Services

A Facebook shop supports the sales of physical goods only. However, you can easily use a page to market and direct users to your services and websites. For example, posting details about deals, discounts, and upcoming sales events. Secondly, call-to-action buttons encourage users to book appointments, learn more, install apps, and contact you. If the organic reach of your posts doesn’t meet your goals, you can pay to advertise on Facebook.

Grow Marketing & Sales Funnels

Many marketers and salespeople use their pages to grow their Messenger, marketing, and sales funnels, which are used to promote and sell goods. For instance, when a user joins my email list, he’ll get multiple emails over several weeks. Those emails are sent automatically through an autoresponse sequence. My emails discuss who I am, what I offer, and the products I use. The goal of my autoresponse sequence is to generate affiliate commissions.

You can grow your funnels by directing users to your website or landing page. A landing page is a standalone web page for marketing and advertising campaigns. There are many free and paid landing page software providers, for instance, Thrive Themes (WordPress), GetResponse, and MailerLite.

A typical landing page strategy encourages visitors to submit their email addresses for gifts or “exclusive” content, such as a checklist, video, webinar, report, or e-book. You could also promote contests and giveaways. Additionally, landing pages generate leads by capturing a prospect’s contact details, including a name, email address, phone number, company name, budget, and other data.

(Video) How to Create Facebook Page Professionally & Earn Money in 2023

Grow Affiliate & Referral Programs

Merchants use affiliate and referral programs to increase their marketing reach and sales (more about affiliate marketing in the following method). Promote your program on your page and through a chatbot like ManyChat to recruit marketing partners and scale your program.

Market Affiliate Products & Services

Promoting goods is what I do as an affiliate marketer. It’s one method I used to monetize my Facebook groups. Affiliate marketing is a performance-based marketing activity. An affiliate promotes a product/service online and receives compensation for achieving a specific objective or action. A merchant or advertiser specifies the goal, usually a valid sale. For example, a merchant will pay the affiliate a 30 percent sales commission. Learn how topromote affiliate links on Facebook.

Whatever niche or category you focus on, affiliate programs likely exist. There are thousands of affiliate programs and 30+ standard product categories on the top affiliate networks, including Impact and ShareASale. For example, suppose you manage a travel and lifestyle Facebook page. You could join multiple travel affiliate programs to promote special offers and deals.

Earn Sponsorship & Advertising Revenue

You’ve probably heard that some Instagrammers get paid thousands for a single post. The same applies to Facebook.

Brands Collabs Manager is a Facebook tool that helps creators and influencers find paid partnerships. Connect with advertisers looking to promote their goods to your followers, then collaborate on campaigns to produce win-win outcomes.

How to Make Money With Facebook Groups

Earn Money With Video In-Stream Ads

Facebook was slow to realize the potential of earning advertising revenue from videos. Nonetheless, it offers creators the opportunity to make money with in-stream ads.

With in-stream ads on Facebook, you can earn money by inserting ads into qualifying videos. According to Facebook,

In-stream ads can play before, during, or after your on-demand videos, whether you pre-record content or publish a recording of a previous live stream. When you choose auto-placements, Facebook’s auction system selects which ads appear in each video and dynamically serves them to each viewer. The number of ads a viewer sees will depend on how many ads the viewer has seen that day and the length of the video content.

Like YouTube, Facebook has eligibility criteria to participate. To use in-stream ads, your Page and content must comply with Facebook’s Partner Monetization Policies; you must be at least 18 years old and live in a country eligible for in-stream ads. Check your page’s eligibility.

(Video) Facebook Monetization 2023 | EASY to Get & NEW Ways to Earn Money

Make Money as a Page Admin

Managing a high-traffic page is no easy feat, so some page owners assign duties to one or more admins. If the page owner also has a Facebook group, that’s extra work. If you want to help manage pages or groups, market your services on freelancer websites, including Fiverr and Upwork.

Earn Income as a Social Media Expert

Facebook pages are multifaceted digital properties. From graphic design to advertising strategy needs, many page owners hire social media experts and agencies to assist them. List your services on freelancer sites and contact admins about your services.

Monetize Facebook Pages How-To Content

Facebook’s step-by-step instructional articles tend to be dull and uninspired. For those reasons, creators can monetize how-to content with blogs, YouTube video tutorials, and online courses to help others grow and manage their pages. For instance, Skillshare has marketing, advertising, and selling classes on Facebook.

Sell Your Page

Selling a page is against Facebook’s TOS and policies. However, people do it while understanding the risks, including account termination.

Users get tired or bored or want to move on from page ownership. Also, they may want to sell their pages instead of giving them up without reward. Selling a page is tricky, but you can get insights on how to do so by reading my post about how to buy/sell a Facebook group.


Transparency is critical in online marketing and e-commerce. It helps to create a fair marketplace and educate consumers. The United States Federal Trade Commission (FTC) has guidelines about affiliate marketing, e-commerce, disclosures, hashtags, and social media posts. For example, it recommends adding “#Ad” to posts containing affiliate links.

Be mindful of your activities on Facebook and include relevant details, disclosures, and disclaimers in posts. The more above board you are, the more users will trust you. Also, you’ll avoid hassles and legalities from Facebook and others.

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11 Ways to Earn Money From a Facebook Page in 2023? ›

To monetize your Facebook page through subscriptions, you need at least 10,000 followers or 250+ return viewers and one of the following in the last 60 days: 50,000 post engagements. 180,000 watch minutes.

How many followers on Facebook to get paid 2023? ›

To monetize your Facebook page through subscriptions, you need at least 10,000 followers or 250+ return viewers and one of the following in the last 60 days: 50,000 post engagements. 180,000 watch minutes.

How to get money from Facebook 2023? ›

You can monetize Facebook pages in several ways. Include ads in articles and videos, stream live videos, collaborate with brands, or sell your own print-on-demand merchandise. Go to the Monetization tab in your Meta Business Suite to determine if your page is eligible for any Monetization tools.

How much does Facebook pay per 1,000 views 2023? ›

Starting in 2023, Facebook generally compensates content creators and publishers by $10 to $19 for every 1000 views their videos receive, equating to around $0.01 to $0.02 per view.

What kind of Facebook page can earn money? ›

Affiliate Marketing is a great way to make money from your Facebook page, if you have a product or company and any kind of service you promote on your Facebook page and start getting affiliate commissions on your page and you post transactional content like “Weight Loss” first you create a post about “How To Lose 10 ...

How much does Facebook pay for 3,000 followers? ›

Facebook doesn't pay for followers, but having a lot of followers on your Facebook page does help you earn more money when you monetize your content. Because most revenue through ads is calculated on the basis of views, having more followers does end up becoming a form of passive income.

Does Facebook still pay for reels 2023? ›

Beginning on March 9, 2023, we will stop extending new and renewed Reels Play deals on Facebook globally. We will honor the existing Facebook Reels Play deals until they expire.

Is Facebook giving away $400? ›

Facebook may owe you a $400 settlement check - here's how to find out. UNDATED (WKRC) - Some Facebook users are finding checks for $397 in their mailboxes. Following a seven-year class action lawsuit against Meta, 1.4 million people are entitled to compensation.

Do Facebook pay for likes? ›

A like is counted as paid if it happens within one day of someone seeing your ad or within 28 days of someone clicking on your ad. For example: If someone views an ad for your Page and likes your Page several hours later, it'll be counted as a paid like because it happened within one day of viewing your ad.

How many views do you need on Facebook reels to get paid? ›

Facebook Reels bonus program

In a nutshell, this bonus program provides a monetary bonus to anyone who has a Reel that gets at least 1000 views over 30 days. As a content creator, you can earn up to $35,000 per month if your Facebook Reels are successful. Note, however, that the bonus program is invite-only.

How much is 30000 views on Facebook? ›

30,000 1-minute views for 3-minute videos over the last 60 days.

How do I start getting paid on Facebook? ›

  1. Include ads in your videos. If you're publishing video content on Facebook, you could be eligible to make money through in-stream ads. ...
  2. Include ads in your articles. ...
  3. Add a subscription shortcut. ...
  4. Collaborate with brands. ...
  5. Earn money from your live video.

What can I do on Facebook and get paid for it? ›

  • Monetize Your Content. Can you get paid for your Facebook page? ...
  • Create a Facebook Group or Page. ...
  • Sell Items on Facebook Marketplace. ...
  • Make Money With Facebook Events. ...
  • Become a Social Media Manager for a Brand. ...
  • Invest In Land. ...
  • Work for Facebook. ...
  • Promote Your Course or Service.
Apr 27, 2023

How can I make real money from my Facebook page? ›

Drive traffic to your blog by posting helpful and relevant links from your site, where you have relevant offers in place, like your own courses or Google Adsense banners. Sell your own products. (You can do this easily by setting up a Shopify store directly on your Facebook page). Sell affiliate products.

How many Facebook followers do you need to get paid? ›

You'll need 10,000 followers on your Facebook page to take advantage of this tactic. Businesses make money from ads that play before or during a Facebook live broadcast or video content that's at least one minute long. Facebook pays out based on impressions and the cost per thousand (CPM) of ads shown.

Is Facebook marketing worth it in 2023? ›

Facebook advertising is still essential for businesses. Marketing your ads on Facebook gives your brand the opportunity to put its best ad content in front of 2.95 billion people. Short answer: Yes.

How many followers should be on Facebook to earn money? ›

The minimum number of followers you need on Facebook to make money is 10,000 followers. Any number above this is good. The more followers, the more monetization opportunities start presenting.

How to make money on social media 2023? ›

How to Make Money on Instagram in 2023: 11 Best Tips And Tricks
  1. Promote Affiliate Links.
  2. Sell Your Products.
  3. Set up an Instagram Shop.
  4. Monetize Videos with In-Stream Ads.
  5. Collaborate with Other Influencers.
  6. Add a Link to Your Site on Your Bio.
  7. Publish Sponsored Posts.
  8. Enable Live Badges.
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